EyeWonder is an innovator in terms of technology and customer service. We give you the tools to track and optimize ad performance as well as the insights of a highly responsive, professional team. Our people are dedicated to your success and can help you use these tools to build a more effective campaign.
EyeWonder Analytics
With EyeWonder, you have the Internet’s widest spectrum of video, rich media and custom ad formats.
The AdWonder reporting platform was designed from the start to combine the best of rich media tracking with the best video ad tracking into one easy to use system.
Easy-to-use, real-time online reporting system
Standard metrics track all video interactions, rich media interactions, brand interactions and time, and more
Custom tracking enables to also measure metrics critical to your specific campaign
Reporting templates makes saving your favorite custom reports a breeze
Email report scheduling lets you create distribution lists and schedule automatic delivery of specific reports daily, weekly, or monthly
Reports across all EyeWonder campaigns, executions, sites, and placements as well as by ad format, ad panel and ad size
Across every type of ad campaign, every execution, and each placement, AdWonder™ lets you track and report all of the following:
Video Interactions Tracked:
Non-Video Interactions Tracked:
Summary Parameters Tracked:
Video Play
Video Pause
Video Stop
Video Replay
Audio On
Audio Off
Percent of Video Viewed (0-20%, 20-40%, 40-60%, 60-80%, 80-100%)
Total Video Requests
Panel Expands
Panel Contracts
Interactions by Sequence Number
Interactions by Type
Click-throughs
CTR Percentage
Brand Interaction Time (time spent with ad unit including: Average time before first interaction, Average time spent on expanding panel, Average time of total interaction)
EyeWonder recently powered JetBlue's online ad campaign which featured humorous and clever imagery along with an interactive quiz and user-initiated video.
See the Featured Campaign here.
Is this the end of rich media, or just the beginning? Read our Point of View paper on Interactive Digital Advertising – it will open your eyes.