TECHNOLOGIES :: AdWonder Reporting Platform

EyeWonder is an innovator in terms of technology and customer service. We give you the tools to track and optimize ad performance as well as the insights of a highly responsive, professional team. Our people are dedicated to your success and can help you use these tools to build a more effective campaign.

EyeWonder Analytics

With EyeWonder, you have the Internet’s widest spectrum of video, rich media and custom ad formats.

The AdWonder reporting platform was designed from the start to combine the best of rich media tracking with the best video ad tracking into one easy to use system.

  • Easy-to-use, real-time online reporting system
  • Standard metrics track all video interactions, rich media interactions, brand interactions and time, and more
  • Custom tracking enables to also measure metrics critical to your specific campaign
  • Reporting templates makes saving your favorite custom reports a breeze
  • Email report scheduling lets you create distribution lists and schedule automatic delivery of specific reports daily, weekly, or monthly
  • Reports across all EyeWonder campaigns, executions, sites, and placements as well as by ad format, ad panel and ad size

Across every type of ad campaign, every execution, and each placement, AdWonder™ lets you track and report all of the following:

Video Interactions Tracked:

Non-Video Interactions Tracked:

Summary Parameters Tracked:

Video Play

Video Pause

Video Stop

Video Replay

Audio On

Audio Off

Percent of Video Viewed
(0-20%, 20-40%, 40-60%, 60-80%, 80-100%)

Total Video Requests

Panel Expands

Panel Contracts

Interactions by Sequence Number

Interactions by Type

Click-throughs

CTR Percentage

Brand Interaction Time
(time spent with ad unit including: Average time before first interaction, Average time spent on expanding panel, Average time of total interaction)

Total Interactions

Unique Interactions

Percentage of Total Interactions

Impressions by Date and by Hour

Viewer Bandwidth Breakdown

Total Impressions

Percentage of Total Impressions

Totals Click-throughs

Total CTR Percentage



EyeWonder recently powered JetBlue's online ad campaign which featured humorous and clever imagery along with an interactive quiz and user-initiated video. See the Featured Campaign here.




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