TECHNOLOGIES :: Ad Authoring :: FAQs
The AdWonder Flash Component is designed to make life easier. Still, you may have a few questions about it. Here are a few of the mostly asked:
I have used other rich media providers’ platforms in the past and felt like I was promised a lot more than what was actually delivered; what is so special about the AdWonder Flash Component?
Because of our expertise in video and rich media advertising we were able to create a tool that helps Flash designers and developers truly be more productive. Our Component was the first true authoring tool designed specifically for online video ads. It removes the complexity out of programming video ads and tracking interactions of rich media ad units. This plug-in allows you to design, build, test, preview, generate approval links and approve any EyeWonder rich media or video ad unit without ever leaving the Flash environment.
If I use AdWonder’s ad templates, can I modify the layout and add/remove buttons?
Yes, the ad format templates we offer (over 40) were merely created to provide you a great launching point. We encourage you to modify the design and re-skin buttons, resize the video and reposition the various elements as needed to deliver the most compelling and effective creative.
Why would I use the AdWonder Component, when I can just send my Flash files to EyeWonder to have the appropriate functionality and tracking information added in?
EyeWonder is happy to continue to provide our renowned campaign production services for you, but you will find that using the Component drastically reduces the typical back and forth production process. Plus, when you start building the ad in Flash, by using EyeWonder’s video controls, click-throughs, and methods, you are ensuring that the creative is set up exactly the way you want it to operate and report.
What about the video, do I need to buy an FLV encoder and become an expert in video optimization?
Of course not – EyeWonder will continue to offer our full video encoding and optimization services for every campaign. When you have a new project or even a new pitch, simply let us know, and within 24 hours we will have your video encoded for both Flash 8 and Flash 9 at 6 different bitrates each – that’s 12 FLVs for every video you provide us.
Sometimes my agency out sources the Flash production to other agencies, can we have these other agencies set up with the AdWonder Component and trained?
Of course! Just let your EyeWonder account rep know and we will schedule a training session to provide an overview of the Component and educate them on our campaign process.
Does the AdWonder Component help improve efficiencies on non-video rich media ads as well?
Absolutely. While our Component has a definite emphasis on video ads, rich media ads are even easier to build and to set up tracking. Our templates include non-video rich media units for banners, expandables, floating and some AIM formats. Remember, you can also preview, test, modify and generate approval links all within the Flash environment.
If I use the AdWonder Component and have creative questions or issues, will EyeWonder be able to help?
Of course. As always, you will still have a dedicated Campaign Support Team for every campaign, which includes a campaign manager, traffic manager, production manager, and a production designer. If you have technical or creative questions, contact you production manager and designer and we will be happy to help you solve whatever problems you have.
