RESOURCES AND SUPPORT :: EyeWonder Insights

EyeWonder has had a vision for Interactive Digital Advertising since we first combined the power of video and interactivity way back in 2000. Below are some of our latest insights that are sure to make your next ad campaign even more compelling and effective than ever.

The Secret to Success :: EyeWonder-Powered Campaigns Shown to Outperform in Majority of Core Brand Metrics

The results of this 2008 Dynamic Logic MarketNorms® analysis are in: EyeWonder-powered campaigns are once again shown to outperform those of DoubleClick, PointRoll, and Eyeblaster in increasing aided brand awareness, message association, and brand favorability. EyeWonder had the largest delta increases among the top rich media providers in all five key brand metrics according to the MarketNorms® analysis, and statistically significant increases over all other competitors in three out of the five – a clear majority of the core metrics measured. Download this PDF to get the inside scoop on this new research.

Upgrading Rich Media to Interactive Digital Advertising

Interactive Digital Advertising is the next evolutionary step of rich media and video advertising. It is any digital advertising that enables true interactivity beyond the capabilities typically associated with “rich media” campaigns of the past. Interactive Digital Advertising is powered by EyeWonder’s innovative new products that enhance the user experience and speak to desired audiences on a more intuitive and emotional level. Examples of Interactive Digital Advertising include In-Stream, In-Game, HD Interactive Video, IPTV Interactive and Wireless/Mobile advertising. It also includes platforms, devices and operating systems that have yet to be defined.


	RESOURCES & SUPPORT :: EYEWONDER INSIGHTS AD SPECIFICATIONS AD REACH ADWONDER CERTIFICATION PUBLISHERS/NETWORKS CONTACT SUPPORT	RESOURCES AND SUPPORT :: EyeWonder Insights EyeWonder has had a vision for Interactive Digital Advertising since we first combined the power of video and interactivity way back in 2000. Below are some of our latest insights that are sure to make your next ad campaign even more compelling and effective than ever. The Secret to Success :: EyeWonder-Powered Campaigns Shown to Outperform in Majority of Core Brand Metrics The results of this 2008 Dynamic Logic MarketNorms® analysis are in: EyeWonder-powered campaigns are once again shown to outperform those of DoubleClick, PointRoll, and Eyeblaster in increasing aided brand awareness, message association, and brand favorability. EyeWonder had the largest delta increases among the top rich media providers in all five key brand metrics according to the MarketNorms® analysis, and statistically significant increases over all other competitors in three out of the five – a clear majority of the core metrics measured. Download this PDF to get the inside scoop on this new research. Upgrading Rich Media to Interactive Digital Advertising Interactive Digital Advertising is the next evolutionary step of rich media and video advertising. It is any digital advertising that enables true interactivity beyond the capabilities typically associated with “rich media” campaigns of the past. Interactive Digital Advertising is powered by EyeWonder’s innovative new products that enhance the user experience and speak to desired audiences on a more intuitive and emotional level. Examples of Interactive Digital Advertising include In-Stream, In-Game, HD Interactive Video, IPTV Interactive and Wireless/Mobile advertising. It also includes platforms, devices and operating systems that have yet to be defined.
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