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RESOURCES AND SUPPORT :: Ad Specifications
We want EyeWonder ads to make a good impression on everyone. All EyeWonder units offer standard Polite Download technology, so all ads are served after the page has loaded to avoid site load interference and to provide a venue for larger sized Flash files.
You can always check this page to get the most up-to-date Ad Specifications below:
Video Ad Formats Specifications::
| Video Ad Formats |
Video Banner Ad |
Video Expandable Ad |
Video Floating Ad |
VideoStitial Ad |
| Ad Dimensions: |
IAB Standard sizes |
Between page |
| Maximum Initial Creative Load Size: |
40k .swf, .jpg or .gif, max :15 sec animation length* |
40k .swf, .jpg or .gif, max :30 sec animation length* |
| Max Additional Panel / Tab Load Size: |
60k .swf, .jpg or .gif* |
N/A |
| Video Length: |
Recommended :30 seconds, :15 seconds, or :05 seconds
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| Video Initiation: |
Instant Play (host-initiated) or Self-Select** (user-initiated version on Count-down,on Click, or on Rollover*) |
Instant Play (host-initiated) |
| Audio Initiation: |
On-Click, on Rollover, or Automatic (host-initiated) if allowed by site* |
| Notes: |
Must include stop, play or replay and audio control buttons |
Must include a Close button as well as stop, play or replay and audio control buttons |
Must include a Close button and a Proceed to Page button |
| Advertisers: |
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This high-profile format is available on participating sites |
This high-profile format is available on participating sites |
Rich Media Ad Formats Specifications ::
| Rich Media Ad Formats |
Banner Ad |
Expandable Ad |
Floating Ad |
InterStitial Ad |
| Ad Dimensions: |
IAB Standard sizes |
Between page |
| Maximum Initial Creative Load Size: |
40k .swf, .jpg or .gif, max :15 sec animation length* |
40k .swf, .jpg or .gif, max :30 sec animation length* |
| Max Additional Panel / Tab Load Size: |
60k .swf, .jpg or .gif* |
N/A |
| Audio Initiation: |
On-Click, on Rollover, or Automatic (host-initiated) if allowed by site* |
| Notes: |
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Must include a Close button |
Must include a Close button |
Must include a Close button and a Proceed to Page button |
| Advertisers: |
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This high-profile format is available on participating sites |
This high-profile format is available on participating sites |
Custom Ad Specifications ::
| Custom Site Ad Formats |
Video Ads for AOL's Instant Messenger (AIM and ICQ) |
AOL Chat and Video Ad |
Pre-Game Video Ad |
RoadBlock Ad |
| Ad Dimensions: |
120x90; maximum 500x500 pixels for Interactive Panel |
180x150 |
432x330 (Cartoon Network), 500x350 (AOLGames) |
Minimum of two same-page placements, any sizes available on site |
| Maximum Initial Creative Load Size: |
15k .swf, .jpg or .gif* |
15k .swf, .jpg or .gif* |
40k .swf, .jpg or .gif* |
40k .swf, .jpg or .gif per placement* |
| Max Additional Panel / Tab Load Size: |
60k .swf, .jpg or .gif for Interactive Panel* |
N/A |
N/A |
60k .swf, .jpg or .gif* |
| Video Length: |
Recommended :30 seconds, :15 seconds, or :05 seconds (Maximum :30 seconds in Buddy List, 1:00 minute total video availability)* |
Recommended :30 seconds, :15 seconds, or :05 seconds* |
Recommended :30 seconds, :15 seconds, or :05 seconds* |
Recommended :30 seconds, :15 seconds, or :05 seconds* |
| Video Initiation: |
Instant Play (host-initiated) is recommended* |
Instant Play (host-initiated) or Self-Select** (user-initiated version on Count-down, on Click, or on Rollover*) |
Instant Play (host-initiated) is recommended* |
Instant Play (host-initiated) or Self-Select** (user-initiated version on Count-down, on Click, or on Rollover*) |
| Audio Initiation: |
Automatic (Host-initiated) after 6p (according to AOL specs2) otherwise on-click or upon rollover* |
On Click* |
Automatic is recommended* |
Automatic or Count-down, on Click, or on Rollover* |
| Notes: |
Must include stop, play or replay and audio control buttons - Interactive Panel must include a close button |
Must include stop, play or replay and audio control buttons |
Must include a Skip / Advance to Game button if over 15 seconds on Cartoon Network - must include stop, play or replay and audio control buttons |
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| Advertisers: |
Available on AOL's Instant Messenger clients AIM and ICQ |
Available exclusively on AOL Chat |
This high-impact format is available on CartoonNetwork and AOLGames |
This high-profile format is available on participating sites |
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