EyeWonder :: Ad Formats :: In-Stream Ad Formats


 

AD FORMATS :: In-Stream Ad Formats

Get the most out of your video with EyeWonder’s in-stream advertising formats. We offer comprehensive reporting and superior service, giving you better measurement tools to evaluate the impact of your advertising.

Linear ad formats :: pre-, mid- and post-rolls

Using a 15- or 30-second video, advertisers can highlight their brand pre-, mid- or post-roll of video content. In addition, interactive pre-roll allows users to pause the video ad and click through to the advertiser’s Website.

Benefits:

  • One point of contact—customized service and support across all sites
  • Consolidated and in-depth reporting, tracking and analysis
  • Encoding, tagging and trafficking videos to sites
  • Reach and frequency across entire media buy
  • Impressions served
  • Behavior post-impression
Non-linear ad formats :: bugs and tickers

Interactive ads such as bugs and tickers float on top of video content to entice users to interact with their brand without disruption to browsing. Users can control the advertising experience by viewing only the ads that interest them.

Benefits:

  • Increased brand interaction
  • Users have control over advertising experience without disruption to browsing
  • Simplified creative workflow
  • EyeWonder’s AdWonder component offers templatized video ad formats for interactive pre-roll, bugs and tickers
  • Creative developed in similar manner as in-page, giving potential to repurpose in-page assets for in-stream
  • More inventory for publishers to sell
  • Bugs, tickers and overlays create new inventory, allowing publishers to monetize video content

In-Stream Ads:

Bring true interactivity to your in-stream environment -- choose from our new linear and non-linear ad formats: Full Player, Interactive Ticker and Interactive Bug.

Pre-Roll Ads:

Get the best in Pre-Roll ad service, plus centralization of all your campaign analytics through the industry's most comprehensive reporting system.



EyeWonder powered the rich media for Sprint’s holiday campaign, which touted the provider’s Simply Everything plan by featuring a gingerbread man that users could personalize by decorating it with sprinkles and different-colored frosting. See the Featured Campaign here.




Is this the end of rich media, or just the beginning? Read our Point of View paper on Interactive Digital Advertising – it will open your eyes.




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